Groomed in one of the finest business institutions in the country, Asad has, from the beginning, developed a keen interest and expertise in PR and its role in brand image building. Handling essentially significant accounts in Syntax Communications for some time now, Asad has a keen understanding of client needs coupled with their market feasibility. Managing brands like Microsoft, which have made their name in the international market through PR based activities, Asad is skilled in handling challenges which entail comparison form the international level of brand’s media exposure. His portfolio also includes clients like Dupont Pakistan, Cathay Pacific, Audi and AIG Pakistan.