About Us

Our Team

Ali Raza Merchant

Ali Raza Merchant is the Executive Director at Syntax Communications. Well groomed and educated, with strong interpersonal skills and a flair for leading teams to produce outstanding results. He possesses a unique edge of analyzing issues and opportunities for developing result-oriented PR strategies and solutions for brands and corporate marketing. Ali Raza Merchant is a strong believer of non-traditional approaches in PR that challenge norms and create quality differentiation between own brand v/s competition.

Faheem Ahmed

Faheem Ahmed is a seasoned professional with a vast experience and grooming in Public Relations.

He is currently heading the operations of Syntax Communications, whereby he is leading the PR team capitalizing on each team member's strength to deliver effective PR strategies successfully. His forte is in-depth knowledge and understanding of Pakistani media which makes strong basis for proactive PR solutions and crisis management. He has vast experience in industries like media, celebrity, entertainment, sports, tobacco, IT & telecom, home appliances, FMCG and banking to name a few. He has a talent for executing the most challenging tasks under extremely tight deadlines.

Asad Mughni

Asad Mughni is Account Director is heading Syntax Communications as a business unit. He has always had a knack for Public Relations. Having started his career from Syntax Communications, he developed expertise in PR in a short period of time with a particular focus on market intelligence.

Asad has honed his skills to have a comprehensive understanding of client needs coupled with their market feasibility. Managing brands like Microsoft, that have made their name in the international market through PR based activities; Asad is skilled in handling challenges related to brand's media exposure in light of international best practices. He has an in-depth understanding of home appliances industry and has also been associated with industries like IT & telecom, banking & finance, beauty, FMCG and social services.

Syed M. Ayaz

Syed M. Ayaz is Account Director at Syntax Communications. He is a visionary leader and an exceptional crisis manager. With his 'go-getter' approach, he has proved to be a source of great support and inspiration for his team members. He is always eager to take up new challenges; and in the process he has established himself as a truly reliable problem solver.

He has a thorough understanding of market dynamics and is quickly able to use the latest PR industry trends to the advantage of the client portfolio he is managing. His passion for ICT motivated him to establish Syntax Communications as the first PR agency to embrace PR 2.0 and implement it effectively to promote clients' brand image via social media.

His experience that cross-sectiones several promising industries such as IT & Telecom, entertainment, fashion, FMCG, banking, pharmaceutical, retail and education has given him a good understanding of any organization's needs.

Khurrum Pervaiz

Khurrum Pervaiz is the Resident Manager-North at Syntax Communications. With a strong and diverse marketing background, Khurrum has the expertise to develop creative PR ideas that are well-aligned with clients' overall communication objectives. He is not only skillful in identifying result-oriented solutions but is equally capable of executing them to perfection.

He has a wide array of industry exposure such as banking & finance, retail, IT & telecom and social services.

Syed Meraj Alam

Syed Meraj Alam, Senior Media Manager at Syntax Communications has an experience of nine years in handling the media coordination and day to day PR based services for clients. Working on a repertoire of varied clientele, Meraj manages to bring efficiency and value to his work through continuous and open communications with the clients as well as media. His experience includes working with industries like IT & telecom, banking & finance, social services, beauty and soft drink.

Waqas Kazmi

Having expertise in both media and account management, Waqas Kazmi, Account Manager at Syntax Communications is well-trained to handle clients' needs with a most thorough and professional approach. He is adept at identifying just the kind of PR solutions that are required by the client, where in majority of cases he is able to deliver beyond client's requirements. He is also an exceptional team player whereby he leads his team members to accomplish even most difficult challenges with excellent results. Over the past few years, he has accumulated deep understanding of industries like banking & finance, IT & telecom, social services and FMCG.

Sarah Tahir

Sarah Tahir is the Associate Account Manager at Syntax Communications. With a flair for creative writing and a strong marketing background, her content is persuasive and engaging for the target audience. Having an in-depth understanding of clients' needs, she writes strategically to incorporate key communication messages and develops sellable story angles according to target media's standards. Having worked for a various industries including the likes of IT & telecom, home appliances and social services, she has familiarized herself with the content requirements specific to each of these industries and is flexible enough to adapt her writing to any other industry.